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Where the retail investors are headed? - The Sheepal Index

Here is the traffic trend from Alexa. Retail Investors are buying but are bearish.

Sheeple Index - It is a measure of the traffic activity for the websites of major online brokers. The logic is that we can see the footprint of the retail investors as they log on to make trades.

Sheepal Index

What is Reach(Understanding the chart better)? Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site's current reach with its values from three months ago. - From

Even as mom-and-pop investors sit out the rally, short-term players -- including some classic individual day traders -- appear to be making a comeback.

Trading volume surged 14% or more last month from July at online brokerage firms Charles Schwab Corp., TD Ameritrade Holding Corp. and E*Trade Financial Corp. Electronic trader Knight Capital Group Inc. also posted a 7.7% increase. - by WSJ

While there is still a massive pile of cash sitting on the sidelines, we aren’t seeing it being funneled to the equity market aggressively by mutual fund buyers. They continue to send the majority of their money to ’safer’ bond funds by a 20 to 1 margin (in August equity funds took in about $2 billion while bond funds absorbed $40 billion). - by Babak