The World Trade Organization (WTO) handed American content providers a victory in a fight against China, which had sought to be able to limit distribution of American movies and other media. This would have given local producers a leg up in their dealings with an entertainment-starved populace.
The WTO ruled that such restrictions would encourage "piracy" of foreign goods. Having gone out of its way to join the WTO in 2002 to gain legitimacy for its participtation in world trade. China is still able to flood America with manufactured products, but America, at least, is holding its own in the battle for marketing ideas and a way of life.
But China Media Exchange, an advertising company, appears to be prevailing in its "reverse merger" with TM Express, an American shell company, so it appears to be a two-sided battle..