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Is the Tasty Baking Co. (TSTY) Wall Street's new darling stock?

|Includes: Flowers Foods, Inc. (FLO)

TASTYKAKEThe Tasty Baking Company (NASDAQ:TSTY) is reminding me of Krispy Kreme (KKD) back in the good old days when Wall Street loved the company.

Tasty is right near the top of a 52 week high of $6.35.

Tasty Baking Company, together with its subsidiaries, manufactures, co-packages, and sells sweet baked goods. The company offers single portion cakes, pies, donuts, snack bars, pretzels, brownies, honey buns, mini donuts, and donut holes under the trademarks, TASTYKAKE and TASTYKAKE Sensables.

 

It also offers sponge cakes under the trademarks of JUNIORS and KRIMPETS, as well as chocolate enrobed cakes under the trademark, KANDY KAKES. The company sells its products principally through independent sales distributors to approximately 15,500 retail outlets primarily in Delaware, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Virginia, as well as through distributorships and grocery chains. It also distributes its products through the tastykake.com program. Tasty Baking Company was founded in 1914 and is headquartered in Philadelphia, Pennsylvania.

thestockmasters.comFellow Masters, there are two things that I like about TSTY.

First, they just declared a quarterly dividend. On May 12th, the company announced that its Board of Directors on May 11, 2009, declared a regular quarterly cash dividend of $0.05 per share on all outstanding shares of common stock. The dividend is payable June 1, 2009, to shareholders of record as of the close of business on May 22, 2009.

Second, thake a look at their insider trading as of the last year. Management at the company definately believes that share prices are going higher, and they are not afraid to pony up their own money to back up their belief.

Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
PIZZI CHARLES P President and CEO May 06 Buy 4.98 5,000 24,879 212,400 May 08 12:41 PM
Nevels James E Director May 06 Buy 4.87 1,280 6,234 28,326 May 07 03:15 PM
Nevels James E Director Mar 13 Buy 4.20 1,325 5,568 26,100 Mar 16 04:44 PM
Nevels James E Director Mar 11 Buy 4.25 1,000 4,250 24,775 Mar 13 04:33 PM
Nevels James E Director Dec 12 Buy 3.44 750 2,580 22,303 Dec 15 12:21 PM
Nevels James E Director Dec 11 Buy 3.50 1,000 3,497 21,553 Dec 12 12:13 PM
KSANSNAK JAMES E Director Dec 08 Buy 3.74 5,100 19,092 79,110 Dec 09 03:23 PM
KSANSNAK JAMES E Director Dec 05 Buy 3.54 10,200 36,079 74,010 Dec 08 04:35 PM
Nevels James E Director Dec 05 Buy 3.52 1,000 3,516 20,553 Dec 09 10:57 AM
KSANSNAK JAMES E Director Dec 04 Buy 3.42 4,700 16,055 63,810 Dec 08 04:37 PM
Ridder Paul D Sr. VP and CFO Nov 26 Buy 3.28 3,227 10,597 40,539 Dec 01 12:46 PM
Nevels James E Director Nov 25 Buy 3.25 1,000 3,252 19,292 Nov 26 01:50 PM
Ridder Paul D Sr. VP and CFO Nov 25 Buy 3.25 16,773 54,499 37,312 Nov 26 01:48 PM
Nevels James E Director Jun 12 Buy 5.71 541 3,091 16,535 Jun 13 12:07 PM
Vidovich David A VP, HR and Labor Relations Jun 09 Buy 5.72 500 2,859 11,500 Jun 10 05:29 PM
Nevels James E Director Jun 09 Buy 5.82 698 4,059 15,994 Jun 11 03:57 PM
Nevels James E Director May 27 Buy 5.89 500 2,946 15,172 May 28 03:36 PM
Weilheimer Laurence Sr. VP, Gen. Counsl & Secty May 06 Buy 5.97 1,500 8,956 16,000 May 07 04:57 PM
TIMBIE MARK T Director May 06 Buy 5.99 2,000 11,980 6,964 May 07 04:55 PM
KSANSNAK JAMES E Director May 06 Buy 6.00 1,500 9,000 57,432 May 07 03:58 PM
Nevels James E Director May 05 Buy 5.82 850 4,947 14,672 May 06 03:50 PM
KSANSNAK JAMES E Director May 05 Buy 5.80 13,500 78,345 55,932 May 07 03:58 PM
PIZZI CHARLES P President and CEO May 05 Buy 5.80 3,750 21,750 126,400 May 06 04:24 PM
PIZZI CHARLES P President and CEO May 02 Buy 5.67 3,750 21,280 122,650 May 06 04:24 PM
Ridder Paul D Sr. VP and CFO May 02 Buy 5.76 10,000 57,616 20,539 May 06 03:51 PM
Nevels James E Director May 02 Buy 5.75 250 1,438 13,822 May 02 04:18 PM
Nevels James E Director May 01 Buy 5.60 100 560 13,572 May 02 04:18 PM

The one thing I don't like about TSTY is that it's near a 52 week high. Will the stock break through resistance or move back to lower levels? You be the judge.

Disclaimer: No positions in TSTY