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Top 10 Social Media Buzz Creators of 2010

As we near the 2 billionth mark for internet users, social media continues to be a formidable market channel, with an estimated 47% joining brand communities.  Among social networks, there are 1.5 billion visits made by people per day, with Facebook overtaking Google as the most popular website in the US and accumulating over 500 million users.

Recognizing social media’s potential, we thought it would be interesting to weigh in on the different social media campaigns that has drawn our attention, and have kept us amused this past year.  By taking ten campaigns that were launched this year, we would like everyone to decide and vote on which of these campaigns deserve the honor of being named the Top Buzz Creator of 2010.

Voting begins today and ends on the 2nd of December 2010.  Results will be announced on 9th of December 2010.  Vote now and be counted!

The Happiness Machine

At the beginning of the year, Coca-Cola released the YouTube video, The Happiness Machine.  The video quickly went viral and a few months later, Coke released a UK edition of the campaign.  Together the two videos have earned more than 3 million views, garnered numerous favorable reviews, as well as a Gold Interactive Award at the 2010 Clio Awards.  Not bad for a campaign that Coke didn’t have to spend a single cent on to promote.

Refresh Project

When Pepsi announced last year that they would not be having a Super Bowl ad in favor of a $20 million social media campaign, people called it either a big mistake or a brilliant plan.  Either way, it was a gamble that, luckily, paid off.  According to PepsiCo, the campaign has been a huge success, accumulating more votes than the last US presidential elections.  Pepsi has received more than 12,000 ideas of how to ‘refresh the world’ and so far, the company has funded 256 ideas, granting more than $10 million for making the world a better place.  Not only that, but the campaign also helped Pepsi grow its social media influence from just over 250,000 Facebook fans to almost 2 million to date.

Best Bottom Contest

If it’s not one of the top, it would still certainly be one of the most controversial.  American Apparel, known for their risqué advertisement campaigns, set out to find the best bottom in the world with its Best Bottom Contest.  The competition garnered 1,500 entries - snapshots of men and women showing off their bottoms.  Unfortunately, it also garnered an onslaught of criticism from women’s groups, and sparked a 2,500 strong Girlcott petition of the brand.

Life in a Day

One day, different perspectives… This is the premise for the ambitious experimental documentary film being produced by Ridley Scott and Kevin Macdonald, together with YouTube and in cooperation with LG.  The film covers the 24th of July of the more than 80,000 people who submitted their video entries to be included in the film which will be shown at the Sundance festival.  To date, more than 100,000 people are following the progress of the film, with behind the scenes footage views numbering at 7 million.  For a film that has yet to be finished, it’s already generated impressive numbers months away from its release.

The Man Your Man Could Smell Like

He’s the man your man could smell like, and this is the campaign your campaign could be like.  Old Spice’s multi-award winning campaign was the talk of the town and it earned Old Spice top honors, not just for becoming the leading men’s bodywash, but also generating immense popularity among social networks through its response campaign.  On it’s less than 3 days social media campaign, Old Spice generated 20 million Youtube views, with Old Spice’s twitter following increasing by 2700%, Facebook interaction increasing to 800% and Old Spice website traffic increasing to 300%. To top it all off, it has inspired a slew of viral spoofs including Sesame Street’s Grover.

Ford’s Big Reveal

The decision to unveil the new Ford Explorer via social media instead of an auto show was a big one, one that was embraced by the social media community whole heartedly.  Of course the prize for the new Ford Explorer to be given away to a lucky someone was a great incentive.  The company far surpassed their intended goal of 30,000 fans on Facebook, and it had thousands of people just waiting to see the new Ford Explorer.  With a countdown as well as videos, chat, and photos of the event on Facebook, the reveal certainly beat an old fashioned auto show.

Amazing Roger Federer Trickshot

Was it a clever marketing campaign? Or amazing behind the scenes footage?  Is it real or fake? Well these are just some of the discussions that this viral video has sparked.  With more than 7.4 million views to date on Gilette’s official channel, the video makes up 99% of Gilette’s viewership on YouTube. IS it fake? We’ll probably never know for sure.

Spots versus Stripes

Bringing the online and offline community together is the Spots V Stripes Campaign by Cadbury for the London 2012 Olympic and Paralympic Games.  In a burst of creativity, the company is hosting a competition to see who can gain more points from playing online and offline games.  The campaign features constant interaction with players on social media sites, friendly heckling included, as well as an interactive website with a slew of online games and a spotted and striped scoreboard of the current points earned.  The winning teams will then be facing off to attain a special prize from Cadbury. To date, more than 90,000 people have already picked a side… How about you? Are you a spot or a stripe?

The Last Exorcism

When Lionsgate turned to Chatroulette to scare youngsters, the movie going public was duly intrigued by its frightful video and the hilarious reactions of the frightened viewers.  Easily earning more than 3 million views for the viral video, the movie opened at Number 2 in the US Box Office and earning more than $20 million on its first three days.

Gap’s New Logo

Sometimes when it comes to brands we all know and sometimes love, it’s hard to accept any change.  With Gap, their change in logo sparked an online furor that had people clamoring for the old logo to come back.  On the company’s Facebook page, there were more than 2,000 comments posted by people demanding that it be changed back.  It also spawned an unofficial Gap Logo twitter page with more than 4,000 people supporting the old logo, and viral Gap logo generators such as MYGL.  And while some have deemed the logo change a catastrophe, there are those who point out that this is just an elaborate marketing ploy by the brand, especially after the company reverted back to the old logo, just days after the new one had been unveiled.  In any case, Gap is secure in the knowledge that people love its brand too much to have it change.

To view the videos and campaigns and to vote, visit:

Disclosure: "No Positions"