cri-report.com - After nearly 20 years of the development, China's tea industry has made great strides and various economic indicators have grown fast. China's tea industry gets strong support from the local government and also attracts the attention of investors. The tea industry begins to move towards the large-scale, modern and regularized pattern.
In 2009, from January to November, the main business revenue of China's refined tea processing industry reached CNY 41.376138 billion, with an increase of 38.38% over the same period of the last year. In 2009, from January to December, the cumulative production of China's refined tea reached 1,193,236.04 tons, with an increase of 17.32% YOY. In 2010, the production of Chinese tea ranked the first in the world with 1.37 million tons; despite many unfavorable factors, such as RMB appreciation, rising production and labor costs and so on, China's tea export amount in 2010 still reached 302,400 tons, ranking the second in the world, and the amount of the tea exports hit a record high of USD 784 million.
However, with the market expansion of the Chinese tea market, the problems also began to be exposed. For example, it has weak marketing concept, lack of attention to the brand, and imperfections of the market research and personnel equipment, etc. The existence of the drawbacks and problems seriously affect the development pace of the country as the world's big tea country. For the current domestic tea industry, the homogenization phenomenon is very serious, from the product to marketing, management, packaging and even the strategy and so on. The homogenization has become a vicious circle to restrict the development of the tea industry and the product development.
To break the homogenization development direction, the tea industry should develop towards the aspects of the diversified tastes, the brand variation and the product personalization, creating a difference in the same brand industry. For example, the popular DIY doodle-like teabag package is fit to the consumer's visual elements and conforms to the busy city life which is simple to do the process quickly. It becomes one characteristic to distinguish it from the same products. The comprehensive and systematic conformity marketing method can better boost the enterprise's development. In the development process, the enterprise should clearly understand the market trend to grasp the current development tendency and attract talents, changing the present situation of the weak idea on Chinese market marketing.
Overall, however, the Chinese tea industry still faces many commercial opportunities. For the problems, the Chinese tea enterprises need to, such as, vigorously develop the marketing, brand promotion and personnel training and so on, and inject new vitality for the enterprises and even the entire tea industry, in order to boost the development of the Chinese tea industry.
To get more details, please refer to Research Report on China's Tea Industry, 2011-2012