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Cri-report Bright Investment Prospect Of Chinese Wine Industry

May 30, 2012 11:01 PM ET
Eileen Gu profile picture
Eileen Gu's Blog
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Seeking Alpha Analyst Since 2009

Providing industry information, market research, indepth analysis and data from China research and Intelligence. China Research and Intelligence publishes market research reports, industry analytical reports, company reports and industry databases. CRI also provides outsourcing and custom services for research agencies and report readers.

(cri-report) - Wine is the beverage which is formed after the fermentation of grape juices. Wine is rich in resveratrol, which can be used for the treatment of blood pressure lowering, the prevention treatment of cardiovascular diseases, and it is also characterized by the consumption culture of high-taste and romance. Therefore, it has the great popularity among customers, ranking the second largest alcoholic beverage after beer globally.

In the long term, the potential of Chinese wine market cannot be underestimated. During January and November in 2010, the sales revenue of the wine manufacturing surmounted to CNY 28.5828 billion, with an increase of 26.97% YOY. The total profits of wine manufacturing industry reached CNY 3.3266 billion, with an increase of 21.10 % YOY. In 2010, the Chinese wine market had an outstanding performance no matter in the aspects, such as production, import, marketing, circulation, investment as well as the understanding, passion, and consumption for wine. This is the right time for the domestic market to develop into the world-class hub for the distribution of wine and strong drinks. Such an increasing trend and growing market potentials attract the old and emerging wine countries to invest in Chinese wine market.

According to cri-report, in the first three quarters of 2011, both the production and sales of national wine industry steadily increased. Under the situation that a large number of imported wines flowed into the domestic market, the wine market still kept the well-organized development momentum, which was not shocked although suffered from a certain pressure. During January and October in 2011, the accumulated output of national wine was 9,096.7636 million kiloliters, with an increase of 12.37% compared with the same period of 2010.

In recent years, the imported wine presents the striking explosive force in China. According to the statistics, the sales of Chinese wine reached CNY 45 billion in 2011, becoming the fifth largest wine consumption country in the world, according to research report of China Research and Intelligence. In the recent two years, the consumption of wine increased with the proportion of 25% to 30% annually. The breakthrough performance of Chinese wine consumption not only provides the development space for the domestic wine, but also attracts the flowing of mass imported wine. The huge market potential of China will attract the entry of the increasing imported wine. However, currently the imported wine is not rooted in China, except for some brands, such as Lafite, Caster, etc. Brands which are generally popular among customers are few. On the whole, Chinese customers' understanding of imported wine is not so high. Because there is no a leading brand among imported wines, the wine industry will emerge the situation that all flowers bloom together. Recently, the price of Lafite dramatically drops by about 50%, and many investors think it is an investment opportunity.

From the future development trend, both the investment and the consumption of wine are with the bright future. Relative to the consumption, the investment of wine will need a longer rearing stage. Under the phenomenon that increasing international institutions are engaged in the Chinese market, the investment market of Chinese wine will be much mature.

more research about this industry: www.cri-report.com/alcoholic-drinks/1122...

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