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UPGRADED: Bazaarvoice Called A BUY - $9.75 Price Target

Monday July 7, 2014

B. Riley initiates coverage on Bazaarvoice (NYSE:BV) with a BUY rating and a $9.75 target.

We are pleased to see the first of several expected upgrades on Bazaarvoice announced today. We are anticipating more upgrades with double digit target prices near $12 to $14 will follow.

With an additional $30 million from the sale of PowerReviews and the recent purchase of FeedMagnet, a revolutionary"Branded Social Hub," Bazaarvoice is regaining traction.


Disclosure: The author is long BV.