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Luciano Galasso and IE8

Hey everyone, Luciano Galasso finally back. I apologize for the delay between postings, it’s been a busy week. Anyways, I was chatting with a friend the other day and he mentioned something about IE8 (Internet Explorer 8). The web browser that microsoft recently launched. As he mentioned it, I just sorta said cool until he mentioned that they had launched a viral video campaign for it. This caught my attention because I had never heard of a viral video campaign being launched for an updated version of a web browser. So I looked into it and I found an article written about one of their videos that was pulled from the internet. I couldn’t embed it in this post but I will attach the link to the article so that if you would like to watch it you can. Here is the article

Microsoft recently released an Internet Explorer () ad that featured projectile vomiting to promote IE 8 and the “Browse Better” campaign. In fact, the vomiting was so prominent and gross that chances are you were not only totally disgusted, but so horrified that you had to share it with friends.

And that you did. According to video measurement firm Visible Measures, even though the O.M.G.I.G.P (Oh My God, I’m Gonna Puke) ad was eventually pulled by Microsoft, that video, just one part of the much larger campaign, accounted for 57% of the entire campaign’s video views.

As we originally reported, many a blog cried “eww” when they first saw the ad, but that didn’t stop video viewers from grabbing the embed code and reposting the video. This activity lead to a viral effect that continued even after the video was officially pulled by Microsoft, as users who had downloaded the original file re-uploaded it as well as their own re-mixed versions.

Just like many of you commenting on the original story, we still think the video is fairly disturbing, but Visible Measures makes an excellent point when they question whether or not this was planned from the beginning. They write, “We’re left to wonder whether or not this was part of the plan all along: publish a controversial though on-message ad, create some heated dialogue, apologize for offending customers, take it down, and drive big viewership numbers … from online video audiences copying and reposting the spot. Might this be the best result for Microsoft in the end?”

The video and the article can be found on

I’m going to keep an eye out for other videos and other articles on this topic so I’ll keep updating. Feel free to send me links to videos or anything related to this topic, including Microsoft’s  new search engine “Bing”.

Until next time

Luciano Galasso

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