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Action Figures In The U.S. – A Large, Growing And Changing Market

|Includes: FNKO, Hasbro, Inc. (HAS), JAKK, MAT, PMTYF, SNMSF

The U.S. Action Figure market is growing but the big players are being left behind.

It has been driven by movies shown on the big screen and on cable TV but all indications are that the kids, the main consumers, are deserting both in droves.

The action is now with smaller companies such as Funko, Jazwares, Just Play and Spin Master whose offering is fresh and exciting.

They are also the ones who are grabbing shelfspace at the mass retailers at the expense of the traditional market leaders.

This article is available free of charge to all subscribers of Business Intel on Toys at Seeking Alpha.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.