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Klosters Toy Manufacturer Newsletter October 1, 2019

|Includes: FNKO, HAS, JAKK, Mattel, Inc. (MAT), SNMSF, VTKLF
Summary

This is a summary of all major developments at Mattel, Hasbro, Leapfrog/VTech, Jakks Pacific, Spin Master and Funko in September based on feedback from national buyers at 31 retailers worldwide.

It reports on September and 3rd Q sell-through for Mattel, Hasbro, Spin Master, Vtech/LF, Jakks and Funko.

It provides charts showing the top five brands in Fashion Dolls, Action Figures and the Learning Space worldwide at 31 retailers in 18 toy markets at the end of September.

It provides market share changes for Fashion Dolls, Action Figures,,Learning Products and Board Games at the end of September worldwide.

I will be issuing an analysis  of how Hasbro, Mattel, Spin Master, JakksPacific and Funko, are doing. All subscribers to my October Newsletter, on ayearly or monthly basis, will be sent this report automatically.

This is the detailed Page Index for this article:

Page #

Title #

Title

Contents

1

1

OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 31 retailers in 18 countries – 9 retailers in 3 countries in North America; 9 retailers and 5 countries in Europe; 4 countries and 5 retailers in Asia; 2 retailers in 2 countries in the Pacific area; 2 countries and 3 retailers in Africa and the same in Latin America

1

2

MATTEL

1

2.1

September Performance and 3rd Q Outlook

Sell-through projection for 3rd Q 2019

1

2.2

Boy/Girl August Performance and 3rd Q Outlook

September sell-through performance – Toy Story, BTS, Joker; 3rd Q projection

2

Top Fashion Doll IPs in each major market

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

2

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

3

Europe

Top five IPs in 3 markets at 9 major retailers; commentary on performance

4

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

5

Fashion Dolls Worldwide

Overall performance in September by Mattel, Hasbro, MGAE, Just Play and Spin Master; commentary by MGAE re LOL and OMG

5

2.3

Preschool September Performance and 3rd Q Outlook

September and 3rd Q sell-through performance; historical U.S. Preschool market shares 2015 – 2019; Mattel’s Preschool market share position at Amazon at end of September by age group; consumer complaints

7

2.4

American Girl August Performance and 3rd Q Outlook

September and 3rd Q sell-through projection; Just Play’s Journey Girl performance; American Girl at Kohl’s.

7

2.5

Mega August Performance and 3rd Q Outlook

September sell-through performance and 3rd Q projection; analysis of the two major segments within the Construction Toy category; Pikachu movie performance

8

3

HASBRO

8

3.1

3rd Q Movie Support

Comparison of box office support for Hasbro for 3rd Q 2019 vs 2018

8

3.2

Hasbro August Performance and 3rd Q Outlook

September and 3rd Q sell-throughprojection

8

3.3

The Boy Segment

8

September Performance and 3rd Q Outlook

Correction of August Action Figure sell-through estimates; September and 3rd Q sell-through projection – Action Figures vs. non-Action Figures vs total

8

Top Action Figure IPs in each major market

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

9

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

10

Europe

Top five IPs in 5 markets at 9 major retailers; commentary on performance

11

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

12

Action Figures Worldwide

Overall performance in May by Mattel, Hasbro, Spin Master, Jakks Pacific, Jazwares, Just Play, and Funko

12

3.4

Girls properties September Performance and 3rd Q Outlook

12

3.5

Frozen

Ranking of anticipated movies; buyers’ views on potential sell-through performance; estimate of shipments of Frozen in the Fashion Doll category

13

3.5

Preschool - September Performance and 3rd Q Outlook

Sell-through projections September and 3rd Q 2019

14

3.6

Games and Puzzles

14

September Performance and 3rd Q Outlook

September sell-through and 3rd Q projection

14

Position in each major market

Hasbro’s performance calculated on the basis of feedback from 31 retailers in 18 major toy markets.

14

North America

Hasbro’s position in 3 markets at 9 major retailers; commentary on performance; market share changes

15

Europe

Hasbro’s position in 5 markets at 9 major retailers; commentary on performance; market share changes

17

AustralAsia, Latin America, Africa

Hasbro’s position in 10 markets at 12 major retailers; commentary on performance; market share changes

17

Hasbro Position Worldwide

Market share changes between June 2018 and September 2019

19

4

LEAPFROG/VTECH

19

4.1

August Performance and 3rd Q Outlook

August sell-through performance and 3rd Quarter Projection

19

4.2

Top Learning Products in each major market

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

19

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

20

Europe

Top five IPs in 5 markets at 9 major retailers; commentary on performance

22

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

22

Learning Product Positions Worldwide

Performances of Vtech/Lf, Mattel, Melissa + Doug, Spin Master, MGAE, Learning Resources, Elanco and 4M in the Learning Category

22

Special Events

LeapBuilders sell-through at WMT and TGT

23

5

JAKKS PACIFIC

23

5.1

5.1 September Sell-through and 3rd Q Outlook

September and 3rd Q sell-through projections; Frozen shipments; Gigantosaurus roll-out

23

5.2

5.1 September Sell-through and 3rd Q Outlook

Jazwares vs Meisheng. Why Jakks is likely to prefer an alliance with Meisheng

23

5.3

Partnership with MorphSuits

Profile of MorphSuits as a company

23

6.4

SPIN MASTER

24

6.1

August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment with and without Gund

24

6.2

Games [incl. Gund] - August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment with and without Gund

24

6.3

Remote Control/ Interactive - August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment; Hatchimals performance

24

6.4

Boys Action Figures and HiTech - August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment; Bakugan and Twisty Petz performance

24

6.5

Preschool and Girls - August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment; Paw Patrol, Candy Locks, Party Popteenies and Off The Hook performance

24

6.6

Outdoor - August Performance and 3rd Q Outlook

September and 3rd Quarter sell-through assessment

24

6.7

Special Events

Gund Line Friends performance

24

7

Funko

24

7.1

September Performance and 3rd Q Outlook Performance

September and 3rd Q sell-through assessment

25

7.2

Special Events

Warner’s Funko movie

25

CAUTION

Copyright distribution restriction

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.