THE DOLL MARKET WORLDWIDE – THE PIVOT FROM BRICK-AND-MORTAR TO ONLINE
Lutz Muller's Blog
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Summary
- The pandemic has changed consumer behavior in several ways but mainly in the way they pivoted from brick-and-mortar to online.
- This assessment looks at how this change in consumer behavior has affected the companies engaged in Dolls. It shows market share changes between March and June 2020.
- The data provided focuses on the U.S., three European markets [Germany, France, Spain] and two Asian countries [China and Japan].
- The report includes all companies engaged in the Dollcategory with a market share above 0.5%. It also suggests that certaincompanies are doing a better job managing the transition than others.
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