THE LEARNING TOY MARKET – Omicron Is Upsetting The Applecart Again
Summary
- This is the sixth assessment of the Learning Toy market since the pandemic struck early 2020.
- Learning Toys continue to be the fastest growing toy category and one which is likely to continue to outdo the market overall regardless of the status of the pandemic.
- We looked at how market shares of 130 manufacturers – all with market share above 0.45% - have changed in 4-monthly intervals since then.
- It demonstrates how thepandemic’s effect on consumer behavior has affected the traditional marketleaders and has enabled secondary companies to become a factor.
- The assessment was carriedout with the help of toy buyers in six key markets – the U.S., Europe [Germany,France and Spain] and Asia [China and Japan].
This Assessment is available to all subscribers of Business Intel On Toys, be that for December only or on an annual basis.
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