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THE LEARNING TOY MARKET – Omicron Is Upsetting The Applecart Again

Dec. 18, 2021 6:23 PM ETMattel, Inc. (MAT), HAS, SNMSF, VTKLF, NCBDF, TOMYY
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Lutz Muller's Blog
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  • This is the sixth assessment of the Learning Toy market since the pandemic struck early 2020.
  • Learning Toys continue to be the fastest growing toy category and one which is likely to continue to outdo the market overall regardless of the status of the pandemic.
  • We looked at how market shares of 130 manufacturers – all with market share above 0.45% - have changed in 4-monthly intervals since then.
  • It demonstrates how thepandemic’s effect on consumer behavior has affected the traditional marketleaders and has enabled secondary companies to become a factor.
  • The assessment was carriedout with the help of toy buyers in six key markets – the U.S., Europe [Germany,France and Spain] and Asia [China and Japan].

This Assessment is available to all subscribers of Business Intel On Toys, be that for December only or on an annual basis.

Analyst's Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours.

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