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J&J Product Integrity Slammed Again - Introducing A Decade of Benadryl Poisonings!

|Includes: Johnson & Johnson (JNJ)

Before long J&J's new logo will be the skull & crossbones in the eyes of consumers.  First plant shut downs, out-of-control formulae, recalls, failure to support Tylenol-PM's reason-for-being, and now, in a period of only weeks, Benadryl poisonings that create new product liability exposure.  In 2009 P&G's OTC products suffered a string of product quality failures; now in 2010 it appears J&J is assuming that honor.  Large healthcare companies need to understand that brand equity is supported not simply as a function of A&P spending but as a result of consumer trust.  Until otherwise convinced to the contrary consumers should save their money by buying storebrands they can trust.

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