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J&J Launches Precise™, An Enigmatic Brand of A Conventional Nature

|Includes: Johnson & Johnson (JNJ)

In the midst of the Tylenol public relations fiasco J&J now launches Precise™, a wholly new brand of topical heating patch --- a weird product presentation and an odd gambit --- its positioning muddled much like the handling of the Tylenol crisis.  The last major new branded entry in this segment was Chattem’s ill-fated Icy Hot Heat Therapy which burned nearly 1,000 users.

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