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Is the real money in media the content of "the real thing"?

Between truck drivers and NYC condo co-ops hooked up and broadcasting like Christmas trees what could possibly go wrong?  On the other hand "maybe that's the idea."  And to think people are still wondering why a mosque is being built right next to ground zero.  Methinks they've been "getting it" for some time.

Disclosure: arrests and life in prison Mayor Bloomberg