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JC Penney (JCP) Extends Store-In-A-Store Concept With Nike Partnership

|Includes: J.C. Penney Company Inc. (JCP)

In case you missed it and related to my recent article on JC Penney's (NYSE:JCP) omni-channel sales strategy, the company announced a partnership with Nike to feature Nike-branded mini-stores within the larger JC Penney footprint:

www.yahoo.com/news/m/37b43ec2-ba95-3e64-...

Stock jumped~ 5% on the news yesterday, but is down this morning (down about ~1.3% as of the writing of this post).

Disclosure: I am/we are long JCP.