The event gathers industry professionals to network, exchange ideas, and learn about new marketing techniques. It is expected to gather over 10,000 marketers over the course of two days.
Snipp's panel, "Call and Response", will give audiences insight into how mobile can be effectively used to collect customer and user data, the company said. Moderated by Snipp's COO, John D. Fauller, the panel will feature a number of "distinguished" panelists from a variety of industries:
Bethany Sanker, Marketing Manager, James Hardie Building Products
Benjamin Podoswa, CEO, Seccion Amarilla
Julie Renwick, Senior Partner, Executive Director, Mobile, Ogilvy & Mather
Matt Kammerait, Product Manager, Interactive Print Solutions, Quad Graphics
Panelists will discuss how they see mobile marketing evolving, with a particular focus on the notion of using mobile to not just give information to users, but to learn more about them.
"Thus far the focus of mobile has been the immediacy of engagement and interactivity it provides to marketing campaigns," Snipp said in a statement.
"What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data, thereby providing brands with a wealth of information on who their customers are and what they are doing,"
Snipp Interactive provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
CEO Atul Sabharwal said: "In many ways, the evolution of mobile mirrors that of the Web more broadly: in the early days websites would primarily be used for publishing information out, and it is only now that audiences and brands have come to accept - and expect - rich mechanisms for data collection and extensive ways in which that data is utilized not just for brand marketing purposes but for consumer benefit as well.
"The same thing seems to be happening in mobile, only much faster!"
Snipp will also be hosting a booth on the exhibition floor and will be giving away an iPad Mini through an exclusive mobile-enabled contest. The company will be situated at booth #1846.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.