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Snipp Launches Mobile Marketing Solution Targeted To Wine Industry

Mobile marketing services firm Snipp Interactive (CVE:SPN) has unveiled today the launch of SnippWine - a full service solution that the company says is designed to meet the mobile marketing needs of the wine industry.

In partnership with NXT-Wine Mobile, Snipp has already signed its first two clients - Domine Chandon and Huneeus Vintners - who will be using SnippWine to create a host of mobile-based marketing programs.

The service provides a full suite of mobile-based marketing tools for wineries, including shipping alerts, a mobile site builder, social sharing functionality, its SnippCeck mobile receipt processing service to process rebate and coupon programs, as well as a contest engine.

Mobile response options include customized QR codes, SMS, MMS, augmented reality and image recognition on wine labels. Among other features, this means users can snap a photo of the wine label to get special offers and reviews about the wine.

Snipp, which already has an existing partnership with e-commerce platform eWinery Solutions, said Thursday that all the campaigns can be customized.

The company is integrating its SnippWine suite into eWinery's platform. Customers of eWinery, which has more than 500 clients in the U.S. and major wine producing regions of the world, will therefore be able to launch and manage mobile programs through the eWinery interface.

"With the launch of SnippWine, we have made it easy and cost effective for wineries to embed mobile into their marketing mix," said CEO and co-founder, Atul Sabharwal.

"Also in the coming weeks, Snipp and eWinery will complete their integration opening up the $600 million North American market for this solution."

The company said it will look to increase the power of its "Mobilize Me" platform by continuing to launch mobile solutions targeting specific industries.

Snipp's "Mobilize Me" platform includes three mobile specific solutions - response, infrastructure and validation - which collectively allow brands to interact with their customers through mobile across the entire purchase lifecycle.

Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.