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Dreams partners with Beyond Graduation to provide school-branded e-stores

|Includes: Dreams, Inc (DRJ)

Licensed sports products retailer Dreams (AMEX:DRJ) said Monday it has partnered with e-commerce company Beyond Graduation to provide the educational sector with both public and private access to online stores that are stocked with school-branded wear.

Under the terms of the partnership, Dreams will manage the online merchandise operations at beyondgraduation.com, including all logistics and customer services.

"We are excited to partner with Beyond Graduation, who will work with us to connect academic institutions to their customized online stores,” said Dreams' retail president, Kevin Bates.

"Together, we believe that we can benefit schools and help alumni find the best ways to show their school spirit, all with the ease of online shopping."

The partnership marks a major alliance for Dreams, tapping into years of marketing to schools and students, expecting to grow existing stores and introduce new ones.

The deal also follows on the heels of other high profile ventures with numerous NBA, NFL and major college teams.

"Dreams is one of the market leaders in this space," commented president and CEO of Beyond Graduation, Michael Fischler.

"Our goal is to provide Dreams with a new channel and our plans include providing affinity programs to non-traditional schools, those schools without bookstores or the traditional brick and mortar campuses.”

Indeed, the partnership will offer services to hundreds of colleges and universities, as well as more than 130,000 K-12 grade stores.

The alliance is also expected to expand Dreams' standard product offerings, as Beyond Graduation plans to offer software, technology and other education-related items not currently stocked by Dreams.