Digital Shelf Space (CVE:DSS) Wednesday said its GSP Rushfit home workout DVD series featuring mixed martial arts (MMA) champion Georges St-Pierre will be available at National Sports, Sports Chek as well as Sports Expert retailers this fall.
The fitness workout series, designed to appeal to a demographic interested in MMA and its training methods, aims to give both an efficient and effective workout at home with minimal equipment.
The video, which launched December last year, is an eight-week home-based DVD workout program staring mixed martial arts welterweight world champion Georges St-Pierre.
Digital Shelf said the program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
President and Chief Executive Jeffrey Sharpe said: “We are pleased to learn that these three retailers, within the portfolio of companies of Canada's largest sporting goods retailer Forzani Group, operating over 500 stores, have chosen our GSP Rushfit workout series."
"Being on the shelves at these three retailers is another positive sign of the traction our GSP Rushfit product is gaining in the Canadian retail market place."
The deal comes on the heels of Digital Shelf Space’s announcement that its global distribution partner Northern Response will start to sell its home workout DVD series to US sporting goods retailer Sports Authority this fall.
Additionally, the home entertainment provider announced last week that its workout series would be sold in Canada, at Sears and Zellers this fall.
Digital Shelf Space, producer and online distributor to digital retailers and content owners, also sells digital downloads and streaming video formats online.