Mulroney, the eldest son of former Canadian Prime Minister Brian Mulroney, is best known for his role on etalk, and in his 13 plus years in television and radio, he has covered news and major events in the entertaintment industry including the Oscars and the Golden Globes.
"Ben is another name we are proud to have associated with our brand," said chief executive officer Paul Duffy.
"Our goal is to build a well-rounded and powerful board that will become our key to exploring growth in the areas that HumaGrams are most relevant."
The early stage Toronto-based company has already amassed an illustrious board of advisors which boasts a myriad of household names including Paul Anka, Larry King, Jason Bateman, Richard Bronson, Michael Buble, Carlos Slim, Kevin O'Leary and entertainment manager Irving Azoff.
Its human holograms, or HumaGrams, are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.
The groundbreaking platform, which allows humans to interact with the HumaGrams, opens up a wide range of applications - from concerts to retail stores and tradeshows. The platform also ties up seamlessly with the idea of proximity marketing and e-commerce.
Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition.
For example, the HumaGrams can deliver a message on a particular product tilted towards the viewer's level of interest, then offer up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer's mobile app on a smartphone.
In December, ARHT unveiled its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram named Vincent.
"We've been talking about holograms becoming a reality since they were featured in iconic movies of the past," said Mulroney.
"I am excited to see how people adopt and use it in the entertainment industry today. I look forward to working together with ARHT's board and management team."
ARHT also announced Thursday the resignation of Ryan Ptolemy from its board of directors.