The DVD fitness series stars Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre, and has exploded in popularity since launching in December 2010, with international distribution taking off.
"After having the Philippines recently begin the retail distribution of GSP RUSHFIT, a country where GSP has tremendous popularity amongst consumers, we are now pleased to see retail distribution begin in Australia in early 2012, another country where not only GSP has a massive fan base, but also Mixed Martial Arts," said president and CEO of Digital Shelf Space, Jeffrey Sharpe.
"We hope to continue to add more countries to retail GSP RUSHFIT around the world over the coming months and year."
Digital Shelf Space announced late last year that the product had become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.
The GSP RUSHFIT workout series appeals to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.
The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space's global distribution agreement with Northern Response.
In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.
Plans for international expansion continue to move forward, with the company currently in ongoing negotiations.
In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre (NYSEARCA:GSP), for potential future fitness products and services under the RUSHFIT moniker.
The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP signed for exclusively the home workout GSP RUSHFIT DVD series.
The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at gsprushfit.com.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.
Yesterday, the company said it closed its over-subscribed $1.5 million brokered private placement financing through Fin-XO Securities.