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Moko Social Media Hires NFL Digital Strategy Expert As Its New COO

|Includes: Moko Social Media Ltd. (MOKO)

Moko Social Media (NASDAQ:MOKO) (ASX:MKB), a mobile app developer, has appointed Shripal Shah, the former chief strategy officer of the NFL Washington Redskins, as its new chief operating officer.

Shares of Moko advanced 5 percent to US$4.20 on Wednesday.

Shripal has more than 16 years of experience in digital strategy, development and execution, and joins after spending seven years as CSO with the Washington Redskins, one of the top NFL teams in the US and the third highest grossing team in the NFL.

Moko said hew played the crucial role of bringing various digital and social media platforms to the Redskins, bolstering the team's brand profile.

"Shripal Shah brings tremendous experience and insight into how American consumers are using online platforms and how we can tailor content for them," said chief executive officer Ian Rodwell.

Before working with the NFL, Shripal worked at Catalyst Public Relations, where he developed digital marketing strategies for big brands.

"I'm delighted to be joining MOKO, a company that is clearly at the forefront of the social media landscape," Shripal said.

"I'm impressed by how each of MOKO's unique brands are transforming the way different users consume and share specialized content across devices."

Moko said earlier this year that its portfolio of social media apps drew 5 million monthly active users (MAUs) on the back of greater promotion and the launch of new products, with the aim of reaching 10 million MAUs by year-end.

This figure, as of year-end 2014, is more than triple the 1.5 million MAUs at July 1st.

The company's strategy of targeting specific communities with bespoke social media products is clearly beginning to bear fruit. Moko's goal is to provide customized mobile social media platforms to large organized groups that need to share content and interact with each other on a regular basis.

During the back half of 2014, the company acheived a number of goals, including the relocation of its operations to the US (its primary market), as well as the roll out of a number of flagship products, such as university recreations app REC*IT and Blue Nation Review (BNR), a mobile digital community for progressive politics in the U.S.