Enertopia Corporation (OTCQB:ENRT) (CSE:TOP) has put its V-Love TM on store shelves and it is now available for purchase at Loblaws City Market in North Vancouver, British Columbia, where a launch party and an educational session on women's health are planned to mark the occasion.
The launch party date will be announced shortly and one can now register for the educational session on Wednesday May 27 at the Enertopia website.
It has taken Enertopia just a few months to launch commercial production and bring its first natural wellness product to market.
"We are excited to have V-Love TM available for retail sale for our customers," stated Enertopia's President, Robert McAllister.
In February, Enertopia moved into the health and wellness sector, as plans to obtain a medical marijuana producer's license for a facility in Ontario were taking longer than originally expected.
But the company remains "fully committed to empowering people with a better way of living through healthy lifestyle choices in letting us help you live your life, your way," as McAllister said.
V-Love TM is the company's first product in its new venture; it is a topical gel designed to bolster women's sexual pleasure. The active ingredients are designed to increase the blood flow to the female genitalia.
To maximize the gel's marketing potential, Enertopia also teamed up with Maureen McGrath, the renowned "sexpert" and the host of the popular Sunday Night Sex Show on CKNW Radio. McGrath has helped the company adopt a platform, based on educating women about understanding sexual desire and the importance of having an orgasm as well as on sexual health in general.
As for its plans to produce medical marijuana in Canada, at the end of March, the Supreme Court of Canada started hearing a court case dealing with licensees under the old system, but Enertopia said that no decision has yet been handed down.
About a year ago, the company signed a joint venture agreement for a medical marijuana grow facility in Burlington, for which a licensed producer application was submitted last July. The application is at the "enhanced screening process" stage, after which the facility is expected to move through the security screening process.
As of February 19 this year, a total of 26 licenses under the Medical Marihuana program (MMPR) had been issued by Health Canada to either grow and/or sell medical marijuana to Canadian patients. Enertopia has been in constant contact with the Canadian health agency, and said it would provide further updates as details become known.
Separately, Enertopia and The Green Canvas have extended the Joint Venture Agreement based on the Canadian Medical Marihuana sector, which was originally set to expire on February 28, 2015, until June 30, 2015 due to industry delays.
Green Canvas provides high quality medical cannabis to MMJ patients and it has applied to become a Licensed Producer pursuant to MMPR.
"Our core values of honesty, integrity and commitment help to define our corporate practices and demonstrate our dedication in helping individuals whether you are encountering health issues based on age, diet or have suffered a traumatic physical, mental or emotional event, you cannot always control life but we are here to help you take your life back," said McAllister.