) (OTCQX:DTSRF) said Tuesday that 1991 British Open champion and 17-time winner on the PGA Tour Ian Baker-Finch will be the host for the new TOURAcademyHome Edition DVD golf instructional series.
Baker-Finch is also a
professional golf analyst.
In early April,
signed an exclusive video production agreement with Golf Experiences, operator of the PGA Tour'sTOURAcademy.
The deal includes the production, marketing, and global distribution of a direct-to-home DVD golf instructional series, which will be marketed under the TOURAcademy brand name and is slated for release early this summer.
Filming took place at the home of THE PLAYERS Championship, backdrop to the PGA TOUR headquarters in Florida, and one of the most famous golf courses in the world, TPC Sawgrass.
The TOURAcademyHome Edition DVD series features instructors from the TOURAcademy, delivering a "comprehensive 8-week practice program incorporating fundamentals and techniques that are used by the top golf professionals on the PGA TOUR today", said
"Having played for many years as a professional on the PGA TOUR and having seen pretty much every golf instructional product on the market over that time, I am excited to be a part of this innovative TOURAcademyHome Edition golf instructional DVD series", Baker-Finch said.
"The world-class instructors from the TOURAcademy have put together what I feel is the most comprehensive 8-week practice program on the market today and it is a program that can be delivered directly into the homes of golfers around the world.
"The product is designed for golfers of every level to improve their game by learning to practice properly like the professionals."
Digital Shelf's agreement with Golf Experiences is exclusive for a period of three years, and includes an option to extend for one-year consecutive terms afterwards.
"We are ecstatic to have Mr. Baker-Finch as the host of the new TourAcademy Home Edition DVD golf instructional series," said senior VP of business development and production for
, Dave Bogart.
"Mr. Baker-Finch brings both his experience as a PGA TOUR professional and his knowledge as a professional golf analyst for
to compliment the phenomenal programming provided by the world-class instructors of the TOURAcademy."
As part of the agreement with Golf Experiences signed in April,
issued 1.25 million units at a price of $0.20 each to the golf company, raising $250,000 for marketing, advertising, working capital and general corporate purposes.
, an independent creator, producer and distributor of home entertainment content targeted at the sports and fitness space, is known for its GSP RUSHFIT home workout DVD series, which features Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre.
GSP RUSHFIT recently reached
's top 20 bestseller list after only three months of being listed on the website. The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off.