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Lo-Q awarded contract for eleventh Six Flags theme park

Lo-Q Plc (AIM: LOQ) has won another new contract with the Six Flags group, to install its virtual queuing system in the ‘Six Flags America’ park in the Baltimore/Washington, DC region. Lo-Q has a strong relationship with Six Flags, and this deal brings Lo-Q’s Six Flags park installations to 11.

"I am very proud to have added this park to our list of parks using the Lo-Q system”, Lo-Q Chairman Jeff McManus commented. “Many Lo-Q users are repeat customers and we are so pleased that our system helps to give greater enjoyment to visitors to Six Flags".

Through Lo-Q’s Q-Bot and Q-Text products, theme park visitors can join a virtual queue for a particular attraction or ride, instead of physically standing in-line, then once their ride is ready Lo-Q’s systems alert the customer so they can make their way to the attraction. The Q-Bot is a handheld unit which is rented by the park visitors, and the Q-Text uses the visitor’s mobile phone instead of the Q-bot, by sending a simple text.

“This park brings the total number of Six Flags installations to 11 and now allows any guest, at any Six Flags theme park, to rent a Flash Pass to book rides, thus drastically minimizing the time spent waiting in line”, Lo-Q stated.

Lo-Q has installed its systems at most of the major Six Flags theme parks, since first implementing its systems at the Six Flags Over Georgia attraction in 2001.

"Lo-Q has proven to be a solid partner for us, providing exceptional service to guests in ten of our parks ...  We're very pleased to be bringing Lo-Q to Six Flags America, allowing guests to maximize their visit.  By utilizing the Lo-Q system, guests can enjoy their favourite rides and still have plenty of time to catch a show, shop or grab a bite to eat", Six Flags Senior VP of In-Park Services John Bement said.

The latest Six Parks deal is the second new installation contract this month, after Lo-Q sealed its first Q-txt installation for a US theme park. The company signed an agreement to install its Q-txt queue management system at the Lake Compounce Family Theme Park in Connecticut, USA.  Lake Compounce is operated by Palace Entertainment, part of the Parques Reunidos family of parks.

Indeed, in a separate statement, ahead of this afternoon’s AGM, Lo-Q’s Chairman commented on the company’s ongoing expansion. "The Company is in active discussions with a number of theme park operators and is hopeful of adding to its portfolio or parks during the course of the financial year”, McManus stated.

"All parks in which Lo-Q is involved have seen a positive start to this year's selling season with the normal variability between the various locations across the world. Trade has been very encouraging in the European parks, and, all in all, revenue to date is above the level experienced last year”.

Disclosure: The author holds no positions in the company