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Synchronica signs-up 40th mobile operator and brings addressable market to 660m end-users

Synchronica (LON:SYNC) told investors that it has reached an important sales milestone, with the signing of its 40th mobile operator customer. The company highlighted that it has now grown its customer base by 300% since 2007 and its products now have an addressable market of 660 million end-users.

The company currently has 20 mobile operators in live operation, with Synchronica's mobile email and mobile instant messaging products, and its mobile messaging products are currently being deployed to a further 20 carriers with launch dates pencilled in between June and August.

"Welcoming Synchronica's 40th customer is truly an exciting landmark for us. It reaffirms our strategy of focusing our efforts on high-growth emerging markets, and investing in product developments that best meet the needs of customers in these regions”,  Synchronica  chief executive Carsten Brinkschulte commented.

“Most of the customers that we announced in 2009 are now ready to launch; looking ahead, I am confident that we will continue to increase our customer base and see significant user take-up within our large addressable market of live installations".

Synchronica noted that its product and market strategy will continue to deliver further contract wins and lead to significant end-user take-up. Indeed, in a recent write-up, investment research specialists, Equity Development said that Synchronica’s strong sales pipeline and ‘lumpy’ revenue profile could lead the company to achieve much stronger sales in coming months, as mobile operators tend to increase their contracting activity around June and July to lock in budgets.

“Strong growth reaffirms Synchronica's decision to focus on high-growth emerging market regions with innovative, device-agnostic solutions”, Synchronica stated.

Synchronica highlighted the potential for its expanded product reach - following the launch of Mobile Gateway 5 and its takeover of IM (Instant Messaging) specialist Calibria - citing a report on the mobile IM market in Africa and Latin America, by Frost & Sullivan.

According to Frost & Sullivan, the total market for mobile instant messaging solutions is estimated to grow to almost 500 million users by 2015 from almost zero in 2008.  The company also noted a report from Informa, which "suggests that mobile social networking will undergo substantial growth over the next 3 years".

“At the end of 2008, there were approximately 92.5 million mobile social networking users globally, and conservative estimates puts this number at 641.6 million by 2013”, Synchronica stated.

Disclosure: The authors holds no positions on the company