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Synchronica’s MessagePhone launched in Latin America

Synchronica (LON:SYNC) told investors that its MessagePhone product - a low-cost messaging-oriented handset - has been launched in Latin America by a major operator with a large subscriber base of 20 million users.

The MessagePhone handset is bundled with the Synchronica Mobile Gateway software, as well as a mobile Instant Messaging service - based on the recently acquired technology from Colibria.

"With a growing customer base that desires cutting-edge services, Latin America is one of our most exciting markets,” Synchronica chief executive Carsten Brinkschulte commented.

“Many subscribers in the region do not have access to fixed-internet services and instead rely on their mobile phones for online communications. The launch of the MessagePhone ... will cost-effectively satisfy this demand."

The company initially unveiled the MessagePhoneand began the product’s initial roll-out in February 2010.

According to Synchronica, the low-cost messaging-oriented handset provides affordable push email, synchronisation and mobile Instant Messaging services, additionally the MessagePhone also provides the user with a full HTML web browser and access to many popular social networking sites.

“Combined, the services will play an important part in allowing the operator to expand their current portfolio of messaging products with an innovative end-to-end solution”, Synchronica stated.

MessagePhone services are offered at less than US$15 per month to the subscriber.

The launch is being supported by a mass-market advertising campaign, targeted at consumer and business users.

The MessagePhone was jointly developed with Synchronica’s Korean manufacturing partner, KC Mobile. The product targets mobile customers in emerging markets, where the mobile internet is a cost-effective alternative to fixed-line/PC penetration which in many parts is patchy at best. The affordable mobile-device comes pre-loaded with Synchronica’s SaaS (Software as a Service) applications, and the company also receives a revenue share / commission from the handset sales.

Synchronica develops industry-standard mobile push email and synchronization products. Its portfolio includes the flagship Mobile Gateway product and the device backup solution, Mobile Backup. Mobile operators in emerging and developed markets use Synchronica's white-labelled products to offer their consumer and business subscribers mobile email, PIM synchronization, and backup and restore services.

Headquartered in England, Synchronica also maintains a development centre in Germany, in addition to a regional presence in the US, Hong Kong and Dubai.

Synchronica has been expanding rapidly as it adds new relationships with international mobile operators and accesses new markets and end-users. Most recently, last week, The company reported the Argentine launch of the ‘Personal E-M@il’ branded version of MobileGateway by Argentine mobile operator Telecom Personal.

Earlier this month, Synchronica said that the momentum established in the first six months of 2010, which saw revenues jump 2.5 times and a nearly threefold increase in gross profits, continued into the second half with more customers signing up for higher fees on average.

Revenues increased from £1.33 million in H1 2009 to £3.43 million, which also amounted to 90% of the revenues received in the whole of 2009. Gross profits improved from £1.18 million to £3.28 million as pretax losses narrowed from £2.49 millionto £1.34 million.