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SmartFOCUS wins software contract from major tour operator

SmartFOCUS (LON:STF) announced a new contract from a major travel company. Its marketing and database software will be deployed by escorted tour operator Page & Moy Travel Group, which it said would “increase customer insight and targeting for enhanced marketing performance focused on delivering stronger campaigns”.

The group operates across three brands, Travelsphere, Page & Moy and Just You, offering holidays in 80 countries around the world.

The product provided by smartFOCUS will replace the group's existing SQL database and legacy SAS marketing applications.

The company added that apart from supplying the software, its support and expertise will help reduce costs and accelerate the ROI (return on investment) through improved database maintenance.

“We're seeing a huge demand in the market from companies just like the Page & Moy Travel Group  that are looking for software which enables internal departments to deliver and drive business forward, while eliminating the time and costs of external consultants or resources.

“This is what smartFOCUS delivers,” commented chief executive of Chris Underhill.

The financial terms of the deal were not disclosed.

This is the company’s second contract with a high profile customer this month. Exactly two weeks ago, smartFOCUS announced a contract for its software from retail phenomenon The White company, which has become one of the UK’s fastest growing clothing and bedding sellers.

SmartFOCUS is a business software developer that supplies ‘intelligent marketing’ systems that aim to deliver relevant, personalised and timely communications to a brand’s customers through different channels, e.g. print, e-mail, mobile phones and the Web.

The firm’s clients include well-known brands such as Easyjet, Harrods, Hilton, Manchester United, Rabobank, Société Générale and Sony. In total it has more than 700 clients around the world.

In full year 2009, smartFOCUS made a pre-tax profit of £490,000 on revenues that had improved 14.7% year on year to £11.9 million.

Disclosure: The author holds no position in the company