Next month, PepsiCo (NYSE: PEP) will be launching LIFEWTR, a premium bottled water product that is part of the company's "Performance with Purpose" initiative launched back in October. The move is a smart one as for the first-time sales of bottled water is expected to surpass soda.
The trend is good for the entire industry, especially independent companies that are focused on the "better-for-you" category that more and more consumers are seeking, opening up investors eyes to "healthy" growth stocks.
Just this week, Diabetes Daily blogger Sysy Morales posted a review of True Drinks' (OTC: OTCPK:TRUU) AquaBall, an all-natural, sugar-free water aimed at kids. Morales writes that her 7-year old twins "don't drink juice much because juice has too much sugar and luckily for me they think fizzy drinks burn their tongue so they don't drink soda." She goes on to write that the kids loved the flavor of AquaBall, which announced Monday that a newly formulated preservative-free bottle has been authorized in some 7000 convenience store locations across the U.S. With annual sales of packaged beverage in convenience stores over $34 billion in 2015, True Drinks as currently the only zero sugar beverage for kids we found on the market can be something to watch in 2017.
But it's not just beverages where consumers are looking for healthy options. Amplify Snack Brands, Inc (NYSE: BETR), the makers of SkinnyPop popcorn has seen its share price move up this month after falling from its highs back in November. The company announced earlier this month that it strengthened its leadership ranks by adding former Kellogg exec Mike DeGrace to its team as SVP of Sales North America.
Similarly, the trend in organic foods continues to be a mover across the food and beverage industries, with annual sales in the U.S. expected to exceed $50 billion in 2017. Whole Foods (NASDAQ: WFM) was recently upgraded from a "sell" to a "hold" rating by Zacks Investment Research.
Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.
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