10 P's Of Marketing Defined By Robin Trehan

Jul. 26, 2012 4:37 PM ET
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Contributor Since 2009

Robin Trehan– Mr. Trehan has a wide array of experience in the markets and the business environments of America, Asia, and Europe. He is an industry consultant in the field of mergers and acquisitions and private equity capital. Robin Trehan has a bachelor’s degree in Economics and Public Administration, a master’s degree in International Business Finance and Marketing from ENPC School of International Management (France), and a Master’s degree in Electronic Commerce from Grenoble Ecole De Management (France).

Mr. Trehan has been involved with multiple entrepreneurial ventures in a vast spectrum of industries especially in electronic businesses, e-payment, gaming, and financial sectors for over two decades. He is an expert in turnaround and repositioning of assets as well as simplifying business systems processes to bring in a complex structure. His current focus is on bringing blockchain tech to the masses by integrating the fintech industry and traditional banking. He has in-depth experience in the banking, payments, and financial sector in the USA.

His focus is on Banking, Venture Capital, Finance, e-Business, and bringing blockchain to the traditional banking sector.


Robin Trehan defines the 10 P's of Marketing.

10 P's of marketing from

  1. Product- What Product
  2. Price- What Price
  3. Place- What Pace
  4. Promotion- What kind of Promotion
  5. Public- What customer base or target audience
  6. Personalization- Personalization of the Product to the target customers and customer segment
  7. Payment- It will include the key component of forms of payment and the cut for the payment processors and processing of product sold.
  8. Purse- financial strength of customers or target audience
  9. Pouch- how much % of the Purse the company is able to capture and what the % captured by competitors.
  10. Principal- which is the Capital invested in the product to define the ROI

Robin Trehan, is marketing and brand expert with B.A, MIB and MBA

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