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MediaFire Gaining Ground In Cloud Services

|Includes: GOOG, Microsoft Corporation (MSFT)

Cloud computing is moving business operations from the office to the cloud. The medium of interaction remains at the heart of personal computers despite the growing adoption of mobile devices. Desktop computers are still very viable despite the rapid growth in the usage of smartphones and tablets. Some applications require powerful memory capacities in order to run effectively, something that tablets and smartphones lack. But we are headed there anyway and cloud computing is aiding this shift.

Storage is one of the main challenges for smartphones and tablets. While it is possible to have PCs with terabytes worth of internal storage, the highest for a tablet is currently 128 GB. Apple Inc. (NASDAQ: AAPL) iPads have up to 128 GB of storage, while most smartphones are capped at 64 GB. Nonetheless, with cloud storage, the challenge of memory capacity does not seem too much of a concern now.

MediaFire is small company which seems to have found its way into this lucrative and rapidly growing market. The company looks to challenge the likes of DropBox and Mega as it continues to grow its subscriber base. In a recent press release, the company announced that it had reached its biggest milestone in desktop downloads of 150,000, bringing its total subscriber base to more than 33 million. The 150,000 milestone came only seven days after launching the all-in-one cloud storage service for Apple's OSX and Microsoft Corporation's (NASDAQ: MSFT) Windows.

"Today, we are thrilled to announce that MediaFire Desktop has reached our first major milestone of over 150,000 downloads, bringing our user base to over 33 Million Registered users worldwide," the company said via press release.

Founded in 2004, MediaFire seems to be on course to challenge the likes of Google Inc.'s (NASDAQ: GOOG) Google Drive and Microsoft's Sky Dive; both major players in this market. According to the report, the company's cloud storage service combines social sharing with the synchronizing-like functionality of DropBox. MediaFire desktop lets users automatically upload, share, and follow files online at half the cost of DropBox and other competing services. "We run our own servers, which allows us to reduce costs and provide our users with better performance," it noted on the press release.

The company is very bullish on its chances in a market that is continuously becoming more competitive, despite the challenge of cash compared to its major rivals. Nonetheless, the company's VP made it clear on MediaFire's intentions going forward, even noting that there would be a major round of funding as it seeks to disrupt the status quo.

"It's an exciting time to be in the cloud storage business. Competition is heating up, and we are looking forward to going head to head with some of the biggest players in the consumer cloud storage space, including Dropbox, Mega, Box and Google Drive," MediaFire VP, Brent Bucci said in the press release."Of course, we are also gearing up for a major funding round of our own!"