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Black Friday Sales 2017-2018

Summary

2017 Black Friday Sales accounted for $ 7.9 billion.

17.9% higher than 2016.

2018 Sales are expected to be even higher.

On Thanksgiving Day and Black Friday 2017, Americans spent online a record amount of $ 7.9 billion, exceeding 2016 year's figures by 17.9%. At the beginning of the season of Christmas sales and discounts, on November 23 and 24, Americans spent a record amount on purchases via the Internet, which by 17.9% surpassed their expenses these days in 2016, reports Reuters, citing data from research company Adobe Digital Insights .

On Thanksgiving Day and Black Friday, online buyers in the United States purchased $ 7.9 billion worth of goods.

At the same time, the agency expects that on “Cyber Monday” (Cyber Monday), which comes after the “Black Friday”, Americans will spend $ 6.6 billion, which will make this day the largest in the history of sales.

According to marketing company Criteo, 40% of purchases on “Black Friday” were made from mobile phones, whereas last year the share of mobile buyers was 29%.

Reuters also notes that quite a bit of evidence of “customer insanity” was recorded this year, despite the fact that regular stores offered big discounts, gifts and other incentive measures. Many buyers stated that they came to the shops to look at the goods in order to later buy them online.

Information collected by nfoutlet.com, an online furniture retailer with wide range of furniture products, offering over 30000 items from 25 brands.