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Why These 4 Asian Companies Are Thriving During Covid-19

Jan. 29, 2021 1:15 PM ET
Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

Life is different now.

Business is conducted differently and with an altered mindset.

Recessions hang over some of the world’s biggest markets like a gray cloud on an already rainy day.

But business is not all bad. In fact, for some companies, COVID-19 is the best thing that could have happened.

For their visibility and bottom line, that is.

The following four companies combine in-demand products and services and promote them with an eye for health, wellness, and sustainability.

Right now, that combination is gold.

Take a look at why these four Asian companies and thriving during the COVID-19 pandemic.

Ideal Workspace - Singapore

With companies and businesses ravaged by the COVID-19 pandemic worldwide, more people than ever before are working from the comfort of their homes. With new working arrangements come new distractions. One of the most popular new trends in home offices worldwide is the adjustable height standing desk.

Born from the minds of founders Andrew McDonell and Yuying Deng, Altizen by Ideal Workspace is touted as the world’s smartest standing desk.

The adjustable-height standing smart desk offers suggestions on when to stand and when to sit during your workday to boost productivity. It provides rounded edges for comfort and a 98-degree tilted base for optimal viewing.

In comparison to the travel, in-store retail, oil, and auto sectors, Ideal Workspace has thrived during the pandemic due to its solving of the new problem: How am I supposed to work from home?

Altizen combines a comfortable workspace with both mental and physical wellness. An accompanying app tells you when to take a break, get some exercise, and buckle down and get to work.

The demand for standing desks is through the roof. Altizen added smart tech to the equation and has seen its brand thrive.

Ahrefs - Singapore

SEO is more important than ever in the world of COVID-19.

Internet searching is up. Micro and small business ventures are up. Evergreen content is still king. To stay ahead of your competition and build scalable content, you need to have an SEO agency or service help you reach your business goals.

There are services Ahrefs provides that other comparable companies don’t. Some of these services include:

  • Keyword research on ten search engines, not just Google
  • See backlink growth over time with daily updates
  • Subfolder analytics
  • Keyword click distributions
  • SERP history analysis
  • Content gap creation and curation ideas
  • More in-depth competitor analysis than all the rest

SEO is especially important for small businesses all over the world.

Local and hyperlocal targeting, actionable analytic insight, and visibility are crucial to attracting more clientele than your neighborhood competitors. Consumers are looking to help out small businesses more than big-box retailers. By implementing SEO, small businesses can turn consumers into customers.

Good SEO content, as well as both on-page and off-page optimization, doesn’t happen overnight.

A good content strategy for a small business takes time. Ahrefs is capitalizing on the SEO market by offering various services available only on its platform to the masses.

BookDoc - Malaysia

BookDoc has skyrocketed its growth since its inception. From CEO Datuk Chevy Beh, BookDoc has effectively become an essential part of the Southeast Asian medical industry by growing 500 percent in 2017 and 700 percent in 2018.

Now offering both B2B and B2C services, BookDoc has “booked” client partnerships with Petronas, TNB, and Shell, and is also in talks with the Malaysian Ministry of Defence, Ministry of Health, and Sosco.

Initially created strictly as a B2C company, customers could download the app and find a health practitioner or doctor to book a meeting or appointment within minutes. In light of COVID-19, BookDoc has become a staple of life for many individuals and families in Malaysia, Singapore, Indonesia, Thailand, and Hong Kong.

For many, COVID has negatively affected physical wellbeing. With gyms closed around the region, strict mandates and semi-frequent lockdown, there is little motivation to get out and exercise.

BookDoc Activ tries to add that motivation back by offering incentives, bonuses, promos, and cash to its users. All one has to do is get up and move around.

HappyFresh - Indonesia

People have to eat.

Getting food is simply different than it used to be. COVID-19 outbreaks occur randomly and sporadically throughout Indonesia and southeast Asia as a whole.

HappyFresh makes it easier, safer, and more enjoyable to go grocery shopping. The best part is, you can do it from your chair.

Demand is so high for HappyFresh and other grocery delivery companies, they can’t keep up.

The company recently switched to Elastic app search on Elastic Cloud, decreasing its app latency and bounce rate while searches for HappyFresh increased by 10x.

A lower latency rate with enhanced search queries sent sales through the roof around the region since the beginning of COVID.

Adhering to the strictest health and wellness safety protocols, HappyFresh employs contactless delivery systems through its in-app communication system. All delivery drivers carry sanitizer and masks with them on all deliveries.

All payments are handled within the app, mitigating the need for the transfer of cash. Customers can personally customize their orders, making a trip to the grocery store a seamless and risk-free experience for all involved.

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