12 Peers Capital Markets Buys DigitalBits' XDB Token

Summary

• 12 Peers Capital Markets reaffirms participation in the digital assets space.
• The firm recently announced a new investment thesis focused on identifying blockchain projects that improve efficiencies across global markets.
• DigitalBits is supported by the XDB Foundation, a neutral agnostic non-profit.

12 Peers Capital Markets has recently purchased an undisclosed amount of DigitalBits (XDB), marking the firm’s second venture into the blockchain space. This follows hot on the heels of a similar investment in ShareRing (SHR), a blockchain project targeting the global rental economy. 12 Peers Capital Markets has engaged DigitalBits ecosystem partner GDA Capital, a merchant bank focused on blockchain and digital assets, for advisory services, reaffirming a new found investment thesis focused on identifying and supporting blockchain projects that look to enhance function within enterprise.

12 Peers Capital Markets is a broker-dealer incorporated in the Cayman Islands and registered with the Cayman Islands Monetary Authority (CIMA). The firm provides professional advisory and investment management services related to fixed income securities, structured notes and alternative investments for high net worth individuals and institutional investors. Its exploration of digital assets represents a fundamental shift among enterprise and institutional investors, indicative of growing institutional interest in the space.

There is a good chance that the sector that DigitalBits is targeting, branded currencies, also played a role in this recent investment. Branded currencies, assets inclusive of loyalty points, rewards, gift certificates etc., account for billions of dollars in consumer value. However, the points economy is heavily fragmented, and dated infrastructure severely limits the ability of users to fully realize the value they hold. Through the tokenization of branded currencies, DigitalBits looks to bring consumer digital assets into the new age, facilitating seamless value transfer between consumers, merchants, brands, and enterprise.

12 Peers Founder and EVP, Gordon Ferguson, expressed significant interest in the potential for tokenized branded currencies, inclusive of branded stablecoins. “We are excited to support the DigitalBits Project’s ecosystem and branded currency initiatives, including branded stablecoins. The void for more immersive brand-to-consumer experiences continues to widen, and thereby creating a tremendous opportunity for blockchain technology and branded stablecoins to enhance the engagement between brands and consumers,” he said.

The XDB Foundation presented a strong case for branded stablecoins at the first ever World Stablecoin Summit, citing the combination of not only stability and blockchain technology, but the addition of heightened market intelligence, and the ability to leverage existing brand ecosystems. The XDB Foundation looks to work closely with the World Stablecoin Association (WSA), to further develop and promote branded stablecoins, with DigitalBits as the blockchain solution of choice when issuing these unique assets.