I've performed a radical makeover of my primary portfolio, moving from ETF's to a Value Plus strategy using stocks as my primary security.
I cleaned out all ETF holdings and replaced them with individual stocks throughout March and April 2011.
The reason is simple. Using ETF's the last two years was less than successful, resulting in mediocre returns. Portfolio returns for 2010 were just under double digits, disappointing to say the least.
ETF's are not the problem, it was my execution. So after a great deal of research I have now implemented what I call Value Plus.
It's a portfolio management strategy using my version of the renowned Dodd/Graham/Buffet philosophy of buying companies at discounted prices. In addition it is coupled with my 'Trend Tracking' approach using recent momentum/trending.
The portfolio is posted here and off to a great start. I'm a firm believer in implementing the style of portfolio management that best suits each individual investor. For me that means buying good values when they appear to be in a longer term uptrend, and holding those securities for the longer term.
It also means adhering to stop loss principals, and using the tools available to avoid major Bear Markets.
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