As I went to the mall for the first time in months, in fact, it's almost been over a year since I went on a shopping day in malls. I am not a fan of shopping, maybe it's because I never felt I had the resource nor the interest to spend eight hours browsing and window shopping. I can't help but to remember what legendary fund manager Petter Lynch which is window shop on the mall traffic. That to me is the one fun activity as I sit in the couch in the atrium. There were a few interesting observation I made.
Apple with out true product leader, is really lost. Apple stores with its minimalist design, which is meant to enhance the shopping experience by letting you try out the hot new product. In the past Apple is usually packed with traffic, waiting in lines to play around with the newest thing, and a "genius" is never available to help you when you wanted them to. Now the blue shirt geniuses are sitting idle as there are almost 1 genius for each shopper in the store. Apple is sitting on a large amount of under-utilized retail space. It was built upon the philosophy of an experience with a product that we will tell you want you can't live without. Well what happens when you no longer have that next item? traffic really dries up fast, and you're left with dead space.
Though this is not the flagship store in a major city, so it could very well be that this is not a prime location for such type of experience.
Disclosure: I am long AAPL.