Nowadays when the online advertisement can make or break your business prospect anytime, various methodologies are in use to grab the attention of target visitors. Apart from various 'white-hat' SEO practices one should consider some advanced techniques for successful online advertisement to promote any product or service. Pay Per Click (NYSE:PPC) is one of them.
Pay Per Click (also called cost per click) is an internet advertising method marketed since 1998 and still it is a very popular tool for e-Commerce. PPC delivers highly relevant ads to targeted visitors. Here your ads to be displayed on various search engines for free and charges only to be applied if any visitor click on that particular ad. I personally recommend PPC ad should be appeared all the major search engines for best result. Mainly Google AdWords, Yahoo, Bing and their partner networks.
Now the position of your ad is the next big concern. Generally the highest bidder gets the top spot, the second highest, the second position and like that. However I have experienced that ad appears on the top spot does not always guarantee a better click through rate (NYSE:CTR). So one must follow an advanced strategy on different platforms and different position for a specific ad campaign and zero in on the basis of the outcome. It saves a lot of money and assured great results too. After going through an extensive keyword research one may create a combination of ads using those selected keywords. A maximum 50 ads will be good for your site.
Both SEO and PPC have their specific advantages. Depending on what type of business you are in and how you want to generate traffic to your website determines what kind of strategy you should opt for. You may request a free online marketing support from experts to allow them to suggest you the best possible combination for your successful venture.
One of the best features of PPC is that it takes almost no time to act. Popular search engines rank almost instantly based on the bid price and click through rates . Some search engine may take maximum 24 hours to approve your ad and rank accordingly.
Keyword selection is the most important factor for a successful PPC ad campaign. Literally there are no limits. One should try as many combinations as possible to give you the best result for your site. That must be relevant, cost-effective and attracting than your competitors.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.