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REESE'S Household Penetration (HHPEN) Is 55% In The United States


Household Penetration (HHPEN) is defined as the portion of total households reached within a geographical area by a product or a service.

HHPEN = (Number of households reached in a geographical area / Total number of households in that area)*100.

REESE'S 55% Household Penetration in the U.S. is the key to creating new Hershey Company (HSY) shareholder wealth.

Among Fast-Moving Consumer Goods (FMCG), Cocal-Cola is ranked No. 1 in the United States with a Household Penetration (HHPEN) of 63.6%.

By comparison, REESE'S Household Penetration (HHPEN) in the United States is 55%.

Furthermore, one third of REESE'S fans purchase a REESE'S product daily.

Disclosure: I am/we are long HSY.

Additional disclosure: The Reese Family are substantial shareholders of The Hershey Company.