Among Fast-Moving Consumer Goods (FMCG), Cocal-Cola is ranked No. 1 in the United States with a Household Penetration (HHPEN) of 63.6%.
By comparison, REESE'S Household Penetration (HHPEN) in the United States is 55%.
Furthermore, one third of REESE'S fans purchase a REESE'S product daily.
Disclosure: I am/we are long HSY.
Additional disclosure: The Reese Family are substantial shareholders of The Hershey Company.