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Mckinsey Quarterly - The case for behavioral strategy

Some interesting insights from a real heavyweight.

Once heretical, behavioral economics is now mainstream. Money managers employ its insights about the limits of rationality in understanding investor behavior and exploiting stock-pricing anomalies. Policy makers use behavioral principles to boost participation in retirement-savings plans. Marketers now understand why some promotions entice consumers and others don’t.

https://www.mckinseyquarterly.com/The_case_for_behavioral_strategy_2551



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