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Idea Fabrik Plc purchases HeroEngine technologies

Idea Fabrik Plc. (GB00B61CVK31, TI4.F), a 3D Virtual Worlds developer, today announced that the company has purchased the HeroEngine and HeroCloud game development technologies from privately held Simutronics Corp. HeroEngine is the world’s leading development platform for 3D online worlds and multiplayer games. Since launching in 2006 HeroEngine has been licensed to dozens of game development firms worldwide for projects such as the EA/BioWare Star Wars: The Old Republic game and Enne’s virtual world project for teaching Spanish.


The HeroCloud service makes the powerful HeroEngine development technology available in the internet cloud, dramatically lowering cost for small developers while offering additional services like hosting, billing, and network operations. Alex Shalash, company’s Chairman, said ‘We are very pleased to announce the acquisition of HeroEngine assets. We have hired the staff of Simutronics that was associated with the development and support of HeroEngine/HeroCloud and taken steps to ensure a seamless transition of

Shalash added, ‘We intend to invest additional resources to make these already great products even better. And we see strong potential in combining Hero team’s technology expertise with Idea Fabrik’s game development teams in the US and Ukraine to deliver the most engaging gaming and social networking experience to the rapidly growing internet and social gaming industry.’

Said Neil Harris, former president of HeroEngine at Simutronics and now COO of Idea Fabrik, ‘When we met the Idea Fabrik team it was clear that our long-term goals were in perfect sync. By combining our businesses we can realize our ambitious goals for bringing 3D gaming and virtual worlds to the next generation.’

Financial details of the transaction were not disclosed.

About Idea Fabrik Plc
Idea Fabrik is a product development company that intends, through internal development and targeted acquisitions, to bring to market immersive 3-D virtual worlds that will provide consumer entertainment experiences that combine multiplayer gaming, virtual worlds, and social networking element. Our worlds will be easy to navigate, experience, and understand – delivering exciting new frontiers for the full-spectrum of both experienced
and casual consumers of Internet gaming, entertainment and social interaction.

Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute ‘forward-looking statements’. Such forward-looking statements relating to the Company’s future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Idea Fabrik Plc
Quadrant House Floor 4
Thomas More Square
London E1W 1YW
United Kingdom

Wolfgang Brand

Tel.: +(34) 665 841 138

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