by Jeffrey Lin
In this 3-part interview, Lori Ann LaRocco talks about how people may become more educated by engaging in financial media and business news.
[See Lori Ann LaRocco's interiew here. SeekingAlpha does not allow us to post videos]
In Part 1, Lori Ann explains what her job is as CNBC’s Senior Talent Producerand producer of CNBC’s Squawk Box. In doing so, she gives us a different perspective of how the interviews and experts she books to appear on CNBC are meant to help everyone. She says, “you really have to do your own due diligence…but the people we have on are a good starting point for investors to get your mind going.”
“Your money is personal. You worked very hard for your money. Why would you want to just hand over the reigns and not really look over somebody’s shoulder or do some due diligence…”
She shares some simple lessons from several regular CNBC guests who were also contributors in Lori Ann’s book “Thriving in the New Economy” . These include investors WilBur Ross and Ron Baron, and real estate mogul Richard LeFrak.
Part 2: Lori Ann gives some tips on doing your own homework and educating yourself to stay up-to-date. Also, how Lori Ann started as a local news reporter before being involved with business news.
Part 3: Lori Ann responds to a twitter question “How do you book guests to come on CNBC?” Also, she shares what she believes is the most important question that should be on American’s minds as we wade through this recession.
Lori Ann LaRocco is the author of “Thriving in the New Economy: Lessons from Today’s Top Business Minds” and the Senior Talent Producer at CNBC. Lori Ann opens her “trillion dollar” Rolodex on a daily basis and gets insights into the financial happenings as well as the strategies they use to profit in today’s new economy.