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Huntington Bank's Digital Signage

|Includes: Huntington Bancshares Incorporated (HBAN)

Digital Frames: Brand Integrity, Low Cost

There are certain types of digital signage that are available at dramatically lower cost. An innovative digital frames solution leads your organization to brand integrity, maintaining a consistent, unambiguous position in the market. It is expected worldwide distribution of all digital photo frames will reach 50 million by 2013. Digital photo frames are used in digital merchandising campaigns for banks as a way to showcase services and products to customers.

Corporate marketing teams can use digital photo signage to create effective customized messaging. This can be administered easily in real time. Digital Frames meet branding objectives by offering a value-add or call to action by providing branch-specific information that addresses specific needs. A secure web interface allows the user privacy to manage and update content. Several customized frames could include an organization's consistent messages for branding which can be strategically positioned in different areas of the institution.

How digital photo frames are used:

Trade show booth Big E Frames Digital photo frames provide the consumer a way to view entire photo collections, announce partnerships, contests and more in real time. The technologies are wireless with only one cord.

Conference room slideshows Pre-loaded frames can save a lot of time displaying key messages for the audience.

Lobby area slideshow of products and services Slideshows can display services and products, marquee employees, showcase company information, etc al. in a casual style manner.

Other uses can include: Personalized frames for the organization, auto on/off by time set, service adviser desk, Wi-Fi auto picture upload, VIP gift for corporate clients, Cross-marketing for departments, Point-of-sale slides

Scheduling conference rooms could be executed by using a digital frame in every room that has the days agenda. Break rooms can have announcements attendees or employees. Training material including diagrams, charts, or short videos that only require a smaller screens are fantastic ideas of use for digital picture frames for the organization.

Low cost solution

LCD screens are low cost today, and to the obvious can offer an array of creative campaigns for digital signage. It is now common to enter into any office lobby or reception area where you are likely to view the digital photo frames. A wireless 8-inch digital photo frame is "cost effective" expecting to fall below US$36 by 2013. Digital photo frames are modern, inexpensive like versions of the existing flat-screen TVs. Financial organizations leverage the display devices as powerful branding approaches and as compliment to larger LCD TVs. This trend is likely to continue.

bitSHUTTLE™ Digital Photo Frame is by Reality Interactive, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications. Banking institutions can easily localize and communicate updated rates and new product information to customers in real time.

Craig Martin, CEO of Reality Interactive stated "bitSHUTTLE™ exceeds the branding objectives of financial institutions by providing branch-specific information that addresses customers' banking needs on digital photo frames.""By providing real time interest and CD rate updates, customers will identify the digital photo frames as a valuable bank information resource, ultimately enhancing customers' overall relationship with the institution. Customers can obtain new campaign information consistent with current brand initiatives without being bombarded with wasteful flyers and paper print outs."

Huntington Bank's Digital Photo Frame is also by Realty Interactive. The customized digital signage solution displays moderate sized frames that sit at each individual teller's station. Customers are welcomed by a 32" monitor in portrait mode as they wait for the next available teller. The frames and monitor often start the conversation about a value added service delivering a unified brand messaging. Customer engagement draws customers in by messaging that is targeted to them in real time. The communication objectives are met by allowing corporate to connect to branches by localized messaging. Consumers can then experience relevant content that directly impacts them.

A digital frames solution meets unique objectives. Digital frame signage enables banks today to easily customize messages targeting customers while inside the branch. Banks can leverage branded content initiating cross-selling opportunities and maximize customer interaction while also using them for internal purposes at the same time.

What are your thoughts? Be on the lookout for digital picture frames to play an increased role in enterprise.