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Adobe's Growth In Digital Marketing

|Includes: Adobe Systems Incorporated (ADBE)

Adobe Systems Incorporated (NASDAQ:ADBE) Growth in Digital Marketing is the company's fastest growing area, making up for a quarter of Adobe's annual revenue. Adobe's digital growth strategy models after its 2009 acquisition of company Omniture. Shantanu Narayen, president and chief executive officer of Adobe stated "In fiscal 2013 we intend to accelerate our pace of innovation, and drive integration between Creative Cloud and Adobe Marketing Cloud." The Computer Software & Services industry as a whole closed the day up 0.3% April 4. Adobe rose 51 cents (1.2%) to $44.21 on average volume. 5.1 million shares of Adobe Systems exchanged hands as compared to its average daily volume of 3.5 million shares. The stock ranged in a price between $43.44-$44.25 after having opened the day at $43.74 as compared to the previous trading day's close of $43.70. Adobe's total annual revenue is $4 billion...

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