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Marketing Voice Mail Message Tips

|Includes: ABS, BJ-OLD, COST, F, J.C. Penney Company Inc. (JCP), M, RAD, SHLDQ, SRSC, SWY, TM, VOLVY
Nobody wants to receive the automated voice mail message that sounds stiff and fake. Instead here are a few tips that will make your voice mail messages more productive.
Keep the length of a Voice Mail Message to 15–40 Seconds on average.  Many times, as sales people we play phone tag always trying to catch the customer in the office at that right moment. But inevitably we find ourselves hold the end of a phone line that has an annoying beep followed by our hopeful message.
Then comes the anxious waiting period for the reply that typically never comes, precisely the reason for an intriguing voice mail message to be left from the get go. To get a reply there must be a sense of urgency and incentive i.e. what’s in it for me – most sales leads will ask. 
Speak clearly and slowly into the phone leaving your short compelling message. It’s like planting a seed of intrigue that later will blossom hopefully into a sale.
Keep your message brief don’t give all the details – leave room for questions in the prospects mind further incentive for them to reply.
Design at least five unique voice mail messages that are appropriate in fitting circumstances. For example, if this is the first contact message, it differs from subsequent follow up messages.
Fine tune your approach to catch hot button items that are specific to your prospect. If you know they need to refinance the mortgage to pay for kids college tuition use that piece of information to create dialogue.
Remember, your interests maybe much different from the prospects needs. Be aware of your goal to benefit and provide solutions to their needs. Use your own experience to create a personal bond with the prospect.
Add fluxation to your voice mails, generating enthusiasm that may spur action on the part of the prospect. Each time you get the same voice mail try a new message, don’t leave the same old song again.
If the phone tag routine turns into three to four times with no reply, then try another method of contact, perhaps, email, cell phone, fax and snail mail.