Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

Correlation Between Sales And New Product News

www.ChainRestaurantData.com

  • The QSR Hamburger segment has been on a tear since the Great Recession in an effort to drive sales growth with new menu news (strong product development). We wait to see the implications of a slight 2012 slow-down in new product development.
  • The QSR Sandwich segment pushed hard in 2010 to create new menu news and then took a breather over the last 2 years. In any case, this segment is generally less dependent on new product news (2012 comps are not yet available for these privately held chains).
  • The QSR Pizza segment demonstrates a 1 year sales lag related to the level of new product news. Less news in year 1 = less sales in year 2 and vice versa. Notably, new product news was down rather substantially during 2012...
  • The QSR Chicken segment is similar to the Sandwich segment in that 2010 represented a strong year in terms of new product news followed by a breather over the last 2 years. However, we believe segment players are currently focused on quality improvements which is always a good thing.
  • The QSR Coffee/Bakery segment also significantly ramped-up new product news during 2010 before easing back over the last 2 years. However, segment players may do well to return to new product development judging by a slight slow-down in 2012 YTD comp trends.

Source: RR

www.ChainRestaurantData.com

 

 

Contact us about our Menu & Promotion Database designed to provide you with a birdseye view of key menu data (46 chains) and promotion data (28 chains)

Recent RR Reports

Concept Reports

Industry Data Reports

Databases

Panera

Promotions

Menu & Promotion Database

Sonic

Healthcare Survey

Chain Restaurant Database

Church's

3Q:12 Same-Store-Sales

Databook

Carl's Jr.

 

Unit Economics Database

KFC

   

For information on how to order the complete report, please contact us at (203) 938-4703 or pmangieri@ChainRestaurantData.com.

RR Clients

Includes major lenders, investors, major US restaurant chains, operators and industry consultants. Please check www.ChainRestaurantData.com for a partial client list and customer testimonials.

More About Us

Restaurant Research LLC leverages an extensive network of industry players as part of its annual Concept Benchmark Analysis due diligence process for 22 large US restaurant chains. Also, RR tracks store level data for all major chains with system-wide sales in excess of $1B across all major restaurant segments in order to produce 11 key Industry Data Topic reports.

Copyright 2013 Restaurant Research® LLC. All rights reserved.

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research's analyses and opinions are not a guarantee of the future performance of any company or individual franchisee. RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment.