Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities. It is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.
We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others). Click here to see our compilation of monthly Facebook ‘fan’ numbers.
It is worth noting that out of the 190 retail chains/brands covered in this survey, Bed Bath & Beyond (BBBY – $49.19) and Hanes (HBI – $25.40) were the largest percentage gainers of ‘fans’ in December 2010 versus November 2010 with impressive gains of +360.8% and +150.1%, respectively. Interestingly, we highlighted BBBY in last month’s survey (click here) for having an embarrassing number of Facebook fans (only 4,600) for such a large, well-known brand.
Conversely, Coldwater Creek (CWTR – $3.17), Playtex (HBI – $25.40), AnnTaylor LOFT (ANN – $27.37), and J. Crew (JCG – $43.14) delivered dismal December 2010 versus November 2010 ‘fan’ growth. Each company/chain delivered ‘fan’ growth of less than +1% in December 2010 versus LY.
Coca Cola (KO – $65.77) had the largest number of ‘fans’ with 21.5 million and an impressive gain of 1.7 million new ‘fans’ in December 2010 versus November 2010.
Again, click here to see our compilation of monthly Facebook ‘fan’ numbers.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.