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Retail Sector Facebook ‘Fan’ Winners and Losers – January 2011

|Includes: ANN, Bed Bath & Beyond Inc. (BBBY), CWTR, DENN, DPS-OLD, JCG, KO, LOW, RSH, RTW, SBUX, TJX

Social media is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others).  Click here to see our compilation of monthly Facebook ‘fan’ numbers.

It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in January 2011 versus the prior month: 

Bed Bath & Beyond (BBBY – $48.00)  +241.3%
AnnTaylor LOFT (ANN – $22.12)  +128.6%
Denny’s (DENN – $3.80)  +89.5%
New York & Company (NWY – $5.59)  +88.3%
Schweppes (DPS – $35.43)  +77.2% 


Interestingly, we highlighted ANN Taylor LOFT in last month’s survey (click here) for producing a dismal December 2010 monthly ‘fan’ growth rate of less than +1.0%.

Conversely, It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in January 2011 versus the prior month: 

7UP (DPS – $35.43) +0.6%
Coldwater Creek (CWTR – $2.91) +0.9%
TJ Maxx (TJX – $47.39) +1.1%
Radio Shack (RSH – $15.15) +1.5%
J. Crew ($43.42) & Lowe’s ($24.80) +1.8%

 
Coca Cola (KO – $62.85) had the largest number of ‘fans’ at the end of January 2011 with 22.1 million followed closely by Starbucks (SBUX – $31.53) at 19.4 million. 

Again, click here to see our compilation of monthly Facebook ‘fan’ numbers.

 



Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.