Retail Sector Facebook ‘Fan’ Winners and Losers – January 2011
Contributor Since 2010
Social media is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.
We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others). Click here to see our compilation of monthly Facebook ‘fan’ numbers.
It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in January 2011 versus the prior month:
| Bed Bath & Beyond (BBBY – $48.00) | +241.3% |
| AnnTaylor LOFT (ANN – $22.12) | +128.6% |
| Denny’s (DENN – $3.80) | +89.5% |
| New York & Company (NWY – $5.59) | +88.3% |
| Schweppes (DPS – $35.43) | +77.2% |
Interestingly, we highlighted ANN Taylor LOFT in last month’s survey (click here) for producing a dismal December 2010 monthly ‘fan’ growth rate of less than +1.0%.
Conversely, It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in January 2011 versus the prior month:
| 7UP (DPS – $35.43) | +0.6% |
| Coldwater Creek (CWTR – $2.91) | +0.9% |
| TJ Maxx (TJX – $47.39) | +1.1% |
| Radio Shack (RSH – $15.15) | +1.5% |
| J. Crew ($43.42) & Lowe’s ($24.80) | +1.8% |
Coca Cola (KO – $62.85) had the largest number of ‘fans’ at the end of January 2011 with 22.1 million followed closely by Starbucks (SBUX – $31.53) at 19.4 million.
Again, click here to see our compilation of monthly Facebook ‘fan’ numbers.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.