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Netease's Long-Anticipated Game Got Approved, Real Name Register Needed

|Includes: ATVI, NetEase, Inc (NTES)

(Source: ChinaGame) Chinese online game operator Netease(NASDAQ:NTES) got final approval to launch the Long-Anticipated Wrath of the lich King in China Mainland, still some restrictions are introduced to this game's Chinese version.

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Chinese culture industry regulator Ministry of Culture announced approval of Wrath of the Lich King on its official site yesterday. Another Chinese watchdog GAPP approved this game last month.

World of Warcraft: Wrath of the Lich King is developed and published by Blizzard, a US-based game company. Netease got the game's exclusive operation license in China Mainland from Blizzard 2009, while The9(NASDAQ:NCTY), last operator of this game was abandoned because it can not renew the operation contract with Blizzard.

Since then, Netease began to struggle for getting approvals from Chinese regulators, as online games need to be re-approved when operation license transferred according to local regulations. In 2009's November, GAPP once announced to stop examining and approving World of Warcraft, but later resumed the approving process.

In yesterday's statement, Netease said the company has got all the approvals needed, and will provide download content of this new game next week.

Also Netease indicated that gamers under 15-year-old will not be allowed to play this new game, and players whose age between 15 and 18 can proceed in this game with some restriction. All the gamers need to register their real name when play World of Warcraft.

Netease(NASDAQ:NTES) rose $0.69, or 1.77%, to $39.60 on Tueseday.

Disclosure: no positions