THWI, PPWE, ZRAN - Thwapr, Proper Power & Energy, Zoran; CRWEPicks.com Stock Highlight! Jan 21st 2011

Certainly without doubt, measurement is actually a fundamental part of any sort of marketing and this is no exception for cellular. Capturing the right data files and analyzing the outcome to understand the effectiveness of types of marketing investment is extremely important. First of all it’s essential in identifying just what works and how to strengthen moving forward. Secondly the idea enables you to justify spend and provide hard evidence associated with success for reinvestment.

Founded in 2007, Thwapr, Inc. (OTCBB:THWI.OB), is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices.

THWI freshly announced the roll out of an important new way for marketers to measure the success of their mobile video campaigns. Thwapr's new Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics with graphical charts and graphs that illustrate campaign successes and opportunities.

THWI customer the NFL's Miami Dolphins, uses the mobile video sharing platform to connect daily with the team's fan base. The Analytics Dashboard allows the Dolphins to track important metrics about the sign up and viewing habits of their fans.

Scott Stone, senior director of Internet and Publications for the Miami Dolphins, said: "We have found the Dashboard to be a key tool for understanding the type of content our fans want to see more of. We can determine the best time of day to send team videos so we achieve the best sign-up rates and engagement with our fans."

The Miami Dolphins are among other professional sports, music and entertainment brands to utilize Thwapr's mobile video sharing including the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.

About Thwapr, Inc:

More about THWI at: www.thwapr.com

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Americans use masses amounts of oil. Although we make up only 5% of the world’s population, the U.S. burns 25% of the Earth's oil production. America characterizes the oil-dependent lifestyle.

Oil is the raw material that makes the functioning possible of nearly every element of the U.S. economy, directly or indirectly. It supplies 40% of the nation’s power supply—way above any other source. Oil gives power to our industries, gives heat to our buildings, and supplies the raw material for plastics, paints, textiles, and many more materials. But it is in our transportation that oil is most important.

Proper Power & Energy, Inc. (OTC Bulletin Board:PPWE.OB) is an independent exploration and production company. The Company's operations are in Kentucky, which provides for low risk developmental drilling and production, and Utah, which the Company controls over 11,000 acres for its exploratory prospect. Renowned geophysicist and consultant to Proper Power, Robert Dunbar, believes the Utah prospect could hold up to one billion barrels of recoverable oil.

PPWE restructured its executive management team and entered into a strategic alliance. Andrew J. Kacic will replace Joseph Abdo as President of Proper Power & Energy. Mr. Kacic brings more than 32 years of progressive experience as a chief executive in oil and gas, investment banking, insurance services and public securities. Mr. Kacic was the founder and president of American Resources of Delaware, Inc. and its subsidiary Southern Gas Company, successfully taking assets from $220,000 to more than $40 million in less than 4 years. Mr. Abdo will remain the Chief Executive Officer and Chairman of the Board.

Concurrently to the management restructuring, the Company has entered into a strategic alliance with Douglas Kiggins, founder of Mayo Energy Partners. Mr. Kiggins will assist Mr. Kacic in the development of the Company's Utah asset, with the target goal of drilling the first exploratory well in Utah by third Quarter 2011. Mr. Kiggins has participated in the drilling and development of over 250 oil and gas wells in Texas, Oklahoma and Colorado, with the deepest well reaching a total depth over 21,000 feet.

Proper Power previously announced that it will issue a letter of intent to proceed with the acquisition of additional oil and gas leases in Kentucky. The Company has received an extensive written proposal from Hunter Resources that includes the acquisition of leased land in Eastern Kentucky. The new field currently consists of approximately 1800 acres of land, primarily gas with good potential for crude as well. The acquisition will include nine existing wells with plans to drill additional horizontal wells.

Preliminary engineering reports demonstrate the existence of approximately 32 million dollars of natural gas. The project will allow for the expansion into a total of 5,000 acres in the future.

More about PPWE at: www.properpower.com

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Zoran Corporation Announces Preliminary Results for Fourth Quarter 2010!

Zoran Corporation (NASDAQ:ZRAN) today announced that revenues for the fourth quarter ended December 31, 2010 were $68.8 million, as compared to the mid-point of its previously announced guidance of $62.5 million. Net loss per share for the quarter is expected to be in the range of approximately $0.30 to $0.33 per share, as compared to Zoran's previously announced guidance of a net loss per share of between $0.39 to $0.43 per share. Net loss excludes the amortization of acquired intangible assets, acquisition related revenues and expenses, stock-based compensation expenses, and an adjustment for the tax provision to a non-GAAP rate.

The aforementioned preliminary results do not include any impact of the Company's acquisition of Microtune, including the purchase price and related acquisition costs, or any revenues or expenses incurred following completion of the transaction on December 1, 2010.

"Our fourth quarter 2010 results validate the execution of the restructuring plan undertaken by Zoran during the second half of 2010," said Dr. Levy Gerzberg, president and chief executive officer of Zoran. "In addition, we are seeing design momentum beginning to build within DTV and have recently secured two top-tier wins for our SoC and FRC solutions, one of which will be shipping to the European market. Typically, 80 to 90 percent of design wins for products that will ship Q4 2011 and 2012 are awarded in the current design cycle. As we move through this critical cycle, with our new universal platforms addressing the higher-end segments of the DTV market, we are very optimistic that our ongoing designs for customers will translate into additional top-tier design wins."

Zoran will announce results for the fourth quarter and full year 2010 on February 3, 2011. As promptly as practicable following the announcement, the Company will mail to stockholders a Consent Revocation Statement, incorporating the Company's fiscal 2010 results, in opposition to the Consent Solicitation Statement filed by Ramius Value and Opportunity Advisors LLC, a subsidiary of Ramius LLC.

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top box, broadband receiver (silicon tuners), Blu-ray Player, digital camera, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide.

More about ZRAN at: www.zoran.com

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